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Candle of the Week!
All About Candles
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- U.S. candle consumer retail sales for 2001 were projected at $2.3 billion, not including candle accessories.
- There are more than 300 known commercial, religious and institutional manufacturers of candles in the United States, as well as many small craft producers for local, non-commercial use.
- Candles are sold principally in three types of retail outlets: department stores, specialty (gift) shops, and mass merchandisers, including drug store chains, supermarkets, and discount stores. The U.S. market is typically separated into seasonal (Christmas Holiday) business at roughly 35%, and non-seasonal business at about 65%.
- Typically, a major U.S. candle manufacturer will offer 1,000 to 2,000 varieties of candles in its product line.
- Types of candles manufactured in the U.S. include: tapers, straight-sided dinner candles, columns, pillars, votives, wax-filled containers and novelties. Many of these come in different sizes and fragrances, and all come in a range of colors.
- Candles can range in retail price from approximately 50ยข for a votive candle to around $75.00 for a large column candle although a specialty candle could be as much as $200.
- Candle shipments increase substantially during the third quarter of the year because of the seasonal nature of candle sales during the end-of-year holiday celebrations (including Christmas, Hanukkah and Kwanzaa), since candles play a large role at this time of year (religious, gifts and decorations).
- Candle industry research findings indicate that the most important factors affecting candle sales are color, shape and scent. Fragrance is increasing in importance as a special element in the selection of a candle for the home.
- Candle manufacturers' surveys show that 96% of all candles purchased are bought by women.
- Candles are used in 7 out of 10 U.S. households. A majority of consumers burn candles for less than three hours per occasion. A majority of consumers also burn candles between 1-3 times per week with half of these consumers burning 1-2 candles at a time.
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